ZAISP Computers

Executive Summary

ZAISP Computers is in the process of being formed as a sole proprietorship owned and operated by Juan Els. This plan is written as a guide for starting and managing this new business and will also serve as the basis for a separate, detailed marketing plan. Following is a summary of the main points of this plan.

• The objectives of ZAISP Computers are to generate a profit, grow at a challenging and manageable rate, and to be a good citizen.

• The mission of ZAISP Computers is to   provide fast and reliable technical assistance to small office computer users.

• The keys to success for ZAISP Computers are marketing and networking, responsiveness and quality, and generating repeat customers.

• The initial primary service offered will be hourly technical aid, although retainer contracts and projects will be considered in the future growth.

• The local market for this business, while not new, is wide open for new and expanding consulting firms.

• An initial financial analysis of the viability of this venture shows outstanding promise and results. Several sources note that the computer consulting business is easy to start, requires little up-front capital, and has the potential to be quite lucrative in today's high tech world. 

Objectives

The objectives of ZAISP Computers are:

1. Profit - To generate sufficient profit to finance future growth and to provide the resources needed to achieve the other objectives of the company and its owner. (Net profit of at least 45% of sales in first year).
2. Growth - To grow the business at a rate that is both challenging and manageable, leading the market with innovation and adaptability. (Grow from 24 billable hours/week at end of Year 1 to 35 hours/week in Year 3).
3. Citizenship - To be an intellectual and social asset to the community and environment. (Contribute 5 hours per week as volunteer, contribute 5% of pretax profits to charity). 4. Services - To provide the Most Outstanding and fast services to all clients big and small

Mission

ZAISP Computers mission is simple and straightforward:

• Purpose - ZAISP Computers exists to provide fast, reliable technical assistance to local business/small office/home office computer users.ZAISP Computers sells
solutions & results!

• Vision - By providing fast response, informed expertise, and consistently high quality solutions, ZAISP Computers generates enough satisfied repeat customers to provide a stable retainer base. This generates sufficient profit to provide a  comfortable living for the owner.

• Mission - The short term objective is to start this company quickly and inexpensively, with a minimum of debt. The long term objective is to grow the company into a stable and profitable entity that the owner can easily and comfortably manage.

• Marketing Slogan - "ZAISP Computers is your computer paramedic..."

Keys to Success

The keys to success for ZAISP Computers are:
• Marketing and Networking (getting the name out there -TOMA).

• Responsiveness (being an on-call computer paramedic with fast response time).

• Quality (getting the job done right the first time, offering 100% guarantee).

• Relationships (developing loyal repeat customers - retainers). 

Company Ownership

ZAISP Computers will be created initially as a sole proprietorship, owned and operated by Juan Els.